//design optimization review

or: how to fall in love with your website all over again

Most of you will remember the sheer excitement of setting up shop online: A new website, climbing traffic numbers, words of encouragement from friends and peers, new followers and facebook likes – This is awesome!

Sadly though, many people stop paying attention to their site at some point. It’s hard to avoid: running a business is tough work, and once your site is done, well, it’s done. Isn’t it?

Actually, it isn’t. You’ll agree with us that a website is a very delicate balance of visual and textual elements, and every single one of them has to be perfectly integrated with the rest throughout your site.

And yeah, you were planning to move that opt-in form and bold that headline, but you just never got around to doing it. Meanwhile, more and more little issues showed up and you gradually lost your focus on your site.

Now though, whenever you look at it, you know you really should take care of these little design flaws, and sometimes you even wonder if you shouldn’t just get a completely new site.

//design optimization review by 28concepts

Thing is, we see lots of sites that aren’t really horrific (though some are), but they just won’t perform as well as they could – which can easily be fixed with some design optimization.

Seriously: you wouldn’t believe the number of small businesses on a budget who come to us for a new site design, and when I look at their website, we think: “Um… you don’t even NEED a new website; you need to optimize your site – we mean, look at this headline color, and that picture should never make the text break like that…” Et cetera.

So, we decided to create a product especially for these situations: A fully tailormade, detailed review of your website, telling you in detail what you need to do to the key areas to make your site look and feel the way it should:

A website should be clear and focused so it glues the reader to the page and makes them take action. (Glue not included).

And like we said: in so many cases, a carefully composed set of small design tweaks with your target reader in mind is all it takes to leverage your expensive sales copy and your carefully generated traffic.

That’s why you want to reserve your spot for our Design Optimization Review now: We’ve done this stuff for years and know exactly which design tricks work to keep your readers on the page.

We’ll give you a complete report, ready to hand to your tech person (or work with yourself, provided you don’t mind a little html and/or CSS).

design optimization review // 28conceptsWe are 28concepts. If you feel your site could work better but you’re kind of lost as to what should change, let us know! We’ll get you the full checklist to make your site design rock and get more people to stick around and give you money.

Let’s get rid of the skeletons in your website’s closet – the flaws and mistakes that break your reader’s experience. The last thing you want when you finally get people to see your site is to have them leave before they take action!

We can fix that for you.

//who can benefit from a design optimization review?

If you…

  • need your website to grow your business, either by direct purchase conversion or by building a bigger list…
  • want to feel secure that your site is perfectly optimized to work hard for you and keep your readers on the page…
  • want to know exactly what to keep, what to ditch and why…
  • spent weeks and/or thousands for a design and can’t or won’t get a total redesign…
  • can implement the changes, or have an assistant/freelancer to do it for you…

…you definitely need to get your hotseat now. We take on just a few projects each month, so if you know your site can work better but you just don’t know how, hit that button now so we can get you crystal clear direction on how to revamp your website’s design.

click to buy now

After you pay, you’ll be redirected to an easy form where you tell us a bit about your site. We’ll email you the date you can expect your review shortly after we receive that form.

//so what does this review look like?

It’s really nice! Really, it is. We’re designers, remember? Not only is it easy on the eyes, but it’s super easy to follow, and you’ll know what action steps are the most critical to take right now.

Specifically, this is what you can expect:

//you will get up to 6 key areas for improvement or change:

  • sidebar cleanup
  • layout improvements
  • content and search engine strategies
  • color enhancements
  • typography/fonts
  • navigation

All this, packed in a neat and easy to implement report, with detailed, written explanations of why these areas need improvement and their importance in growing your business. For those of you who want to take take action immediately, there’s a “10 things to fix or change right now” hot list at the end.

By the way, if we find that your site doesn’t have enough issues to warrant a review, we’ll let you know and return your money immediately.

//yes, I want to get my site reviewed

$275 covers your standard site review (no ecommerce system or check out covered, but we’ll offer that upgrade soon).

Sign up today, and we’ll email you with a few questions (you know: site URL, purpose of your site, and a few quick ‘getting to know you and your business’ questions). We’ll also let you know when your review is scheduled, so you know what to expect.

click to buy now


What if I can’t make the changes on my website? Will you do it for me?
No. Our focus is on design & strategy, not technical implementation. Before you buy, you’ll want to make sure you, or your assistant can make changes to your html and/or css. We can also recommend people I trust to make changes for you.

Does this include an analysis of my cart check out/ecommerce process?

How long will it take to receive my review?
When you send payment and fill out the subsequent form, we will email you within 48 hours to let you know when your site is the schedule to be reviewed. We will give you a firm date to expect your review. These slots are filled on a first-come, first-served basis.

What can I expect you to send me?
You’ll get a crafty and easy-to-read PDF report that details each area for improvement, and specific action steps to take. For example, we might break down why your navigation is problematic to visitors, and the action steps might look something like this:

  • 1. Increase the font size, and consider bolding it
  • 2. Change the colors to improve contrast. Here are two colors I recommend (and here I’d give you a color recommendation)
  • 3. Move your RSS link and social media links to the footer

These steps will be simple for you to hand off to a skilled assistant or web tech person to change, or if you’re handy with the CSS and HTML ninja tools, you’ll be able to do it yourself.

click to buy now